Some Select Client Projects

  • CP Bike-A-Thon
  • Traptow Photography
  • Pete's Class
  • SBM Inc.
  • Functional Fitness
  • Jeffrey Dawson - City Councillor
  • Western Hockey League
  • Other Projects
  • Challenges Facedů And Conquered

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    Functional Fitness, Food, Lifestyle -

    The Functional web site is an online resource for fitness and nutrition information. Comprised of a partnership between Ground Zero Basics Inc. and The Fitness Guy Inc., Functional offers consulting and personal training services as well as several fitness classes. The purpose of the Functional web site is to promote the services of the owners, Pete Estabrooks and Kyla Zalapski, and to present useful and up-to-date information and tips on living a healthy lifestyle.

    In addition to the extensive information about the services offered, we've implemented an online Library of articles, tips, videos and news as a resource for visitors interested in fitness and nutrition. This Library is fully automated and allows Pete and Kyla to make updates and new additions quickly and easily through a web-based management system.

    To add further impact to some of the articles presented in the Library, AFAB has developed several Flash-based videos of workout routines which combine photographs with step-by-step instructions to ensure that technique is emphasized.

    Due to the broad geographical background of several of their clients, we implemented a Diary System which allows clients to enter their daily eating and fitness activities so that they may be reviewed and commented on by Pete and/or Kyla.

    The Functional web site can be found at

    AFAB Publishing & Consulting - Marketing & Web Design Consultants
    Phone: (403) 701-1206 separator Fax: (403) 217-6378 separator Email: