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    Marketing Makeovers For Greater Results

    You've spent time and money building your web site but you're not getting the results you want -- more customers, increased sales, growth of your business online.

    There are 3 main reasons your web site may not be bringing you the maximum benefits for your investment:

    • insufficient traffic from the RIGHT visitors
    • unappealing and hard-to-use page design
    • lack of useful information and ineffective marketing messages

    These key elements -- traffic, design and message -- are the cornerstones for an effective web site. And they all rely on one vital marketing concept:

    Give Your Visitors What They Want in the Way They Want It

    At AFAB, our focus is your customers. We work with you to determine what they want then develop and implement the web site strategies that will address their needs and encourage them to take action -- to contact you for the sale.

    Our 5-Steps to A Successful Web Site process has been developed over more than 10 years of assisting small business owners create web sites that get results. We'll put you at ease as we work with you through each stage of your project:

    • Step One - Understand Your Business & Environment
      Setting your online goals, analyzing your competitors and determining what makes you different.

    • Step Two - Determine Your Audience(s)
      Understanding who your target market(s) is, what their needs are and how they will use your web site.

    • Step Three - Developing Content for Your Audience(s)
      Preparing the information about your business and your products/services to address the needs of your target market(s).

    • Step Four - Designing Your Web Site for Maximum Effectiveness
      Creating your web pages so they suit your content and the needs and behaviours of your visitors.

    • Step Five - Promoting Your Web Site Effectively
      Spreading the word about your web site to increase the number of potential customers that will visit your pages.

    Contact AFAB for a free, no-obligation web site review to see how your web site will benefit from a marketing makeover.

    AFAB Publishing & Consulting - Marketing & Web Design Consultants
    Phone: (403) 701-1206 separator Fax: (403) 217-6378 separator Email: