As with any communications medium, the Internet requires a strong plan before you undertake a new project.

AFAB has extensive experience in developing strategies for organizations wishing to utilize the web. We have designed and implemented Internet projects for a wide variety of organizations, and this expertise will assist you in planning a web site that will maximize the effectiveness and the profitability of your online marketing and communications.

Some of the key elements of your web site plan are outlined in the links below:

• Defining the Purpose of Your Web Site
• Setting Your Goals & Objectives
• Determining Your Audience
• Developing Content for Your Site
• Determining Design Elements
• Monitoring & Evaluating Performance
• Integrating With Your Organization