Use your company web site to perform the following roles:

• present company news
• announce new products
• announce new locations
• establish and manage relationships with the media (offer an email newsletter to interested parties that will provide them with the latest news)
• present monthly/quarterly/annual reports
• announce upcoming events, sales, discounts, etc.
• profile your employees and/or customers (show that your business is focused on people, not just sales)
• promote your charitable activities (announce that 5% of all sales go to a local charity)
• promote local community events (fund raisers, local sporting events, etc.)