Your web site can assist your marketing researchers by performing some of the following roles:

• collecting visitor/customer information through surveys, questionnaires, online contests, etc.
• testing new product releases and collecting customer feedback
• tracking the patterns of visitors through your site - allows you to make immediate and continuous modifications to your site to increase interest and effectiveness.
• monitoring the usage of your web site - favorite pages, time of day, day of week, frequency of return visits, path of pages viewed, length of time per page
• surveying customers on the satisfaction with your products, primary usage patterns of your products, etc.
• emailing your collected list of customers - to conduct surveys, ask for product feedback, etc.