Your web site can be your 24-hour customer service department. Some of the roles that it can perform on your behalf include:

• answering your customers' frequently asked questions
• providing online product manuals, care & maintenance guides, installation instructions, etc.
• accepting and encouraging customer feedback - online surveys on product satisfaction, determination of customer needs, level of interest, etc.
• offering processes to receive and deal with customer complaints online
• initiating product returns online (set up with delivery companies for pickup)
• keeping customers up to date with latest model revisions, new product upgrades, product recalls, new product releases, etc.
• increasing product value by offering related/complementary items - either items you carry or from another business
• helping your customers find you - provide maps to each of your locations so that they can easily find the location nearest them (you can even provide detailed instructions on how to get to each location from any major intersection)
• clearly presenting company policies on returns/exchanges, delivery, overseas shipping, sales tax, warranties, etc.
• offering multiple purchase discounts to your repeat customers
• offering newsletters/catalogs by email for your regular customers