Your web site can assist your existing advertising and marketing promotions in the following ways:

• announcing sales & special events
• showcasing your products
• offering product demonstrations
• offering coupons & special savings
• running online contests or promotions
• collecting names of interested/potential customers and remain in contact with them
• collecting customer information for a better understanding of their needs and to develop a more accurate customer profile
• reaching a new audience of potential customers outside of your current geographical area